The statics haven't been tested yet. They still have their full runway.
Statics folders 1, 2 and 3, including the before/after carousel, were not part of the 21 September build. They have never been live, so they haven't had a chance to work or to fail. The nine refresh videos went live that day and are doing well.
None of the three folders has run, so there's nothing to read yet
These are the statics from the refresh folder, 48 images in all. None of them has been set up as an ad yet.
Folder 1: three single images
"This Season's Batch", "A Rival to the White Company" and "The Home of Natural Fibres", each with the Vogue, House & Garden and Elle Decor logos.
Folder 2: before/after carousels
Two 10-card carousels, "One Sheepskin, Instant Cosy Transformation". Not live, which is why you can't see them. They didn't tank. They haven't had a single day of testing.
Folder 3: four 5-card carousels
"The Softest Sheepskin", the five-star review, "Instant Autumn Cosiness" and "Like touching a cloud".
We checked every image uploaded to the Hyde & Hare ad account since the refresh. None of these 48 files is among them. Some lines here match the live video ads ("A rival to The White Company", "Nearly sold out"), so results you've seen under those names belong to the videos below.
Two of the nine videos are doing most of the work
Sorted by spend. Meta decides where the budget goes, so the ads at the top are the ones it backed. "Under £100, two-day delivery" and "A rival to The White Company" between them account for 99 of the 129 purchases.
Meta-reported purchases and return, 21 September to 11 October 2026. Ads under £100 spend haven't had enough budget to judge, so we don't show a return for them.
What happens next with the statics
- We build all three statics folders, before/after carousel included, into the same ad set as the videos. That way they're tested against what's already winning.
- Copy: if you've written copy for the statics, send it over and we'll run it as written. If not, we'll pair each one with the approved video copy that fits it best.
- First read about two weeks after launch. We'll judge them on spend and purchases together, the same way as the videos above.